Every year on May 20th, Levi’s® celebrates the jean that started it all – the Levi’s® 501® with a huge global celebration they call 501® Day. May 20th, 1873 was the date of Levi’s patent for the rivet pocket and everyone who has worn Levi’s® 501® Jeans since then have contributed to their ever-changing story.
In honor of this year’s 501® Day, Levi´s has teamed up with fashion lovers to put their own creative spin on the iconic 501® and a number of Levi’s® classics. The limited run collection will be available on May 20th, 2018 on Levi.com and select Levi’s stores around the world.
Since the debut of the original button fly jean, millions have reinvented it to express their unique styles. Using 501® jeans as the ultimate canvas for co-creation, Levi’s® wearers around the globe have added to their Levi’s® with personal touches – from chain stitch and airbrush, to pins and patches, to rips and tears. This year, Levi’s® celebrate the millions of collaborations and those who’ve taken what’s ours and made it their own.
“Wow, 145 years. There are very few products in the history of our human species, certainly in clothing, that have anything like that type or duration,” said Jonathan Cheung, Levi’s® Head of Design. “Looking at it through an anthropological lens, the 501® jean is something that I’m completely in awe of. I don’t think there’s been anything as well-used and tested or one that has made such a cultural impact. It’s pretty incredible.”
Levi’s® is commemorating this big birthday with special 501® capsule collections praising the beloved jean’s innovative style.
Everyone who has worn Levi’s® 501® original jeans contributed to their ever-changing story, and this season brings a first: limited edition Celebration 501® jeans featuring exclusive gold-plated buttons and Levi’s® proprietary selvedge.
“We recently discovered a pair of deadstock 1947 501® jeans, meaning that they’ve never been worn. Any denim aficionado will recognize the 47’s as ‘grail jeans’ and to find a pair in headstock condition is unbelievable,” Jonathan said. “What we found was that the buttons on this special pair had oxidized to a gold color – so we replicated the golden hue for this limited edition.”
There’s no excuse not to celebrate with Levi´s in style. Grab the special collection now online and in stores. And celebrate by showing off your 501® look on May 20!