A KALTBLUT exclusive menswear editorial. Photography by Jvdas Berra. Starring Rafa Rech. Styling and Art Direction: La Negra Que Samba. Fashion by La Negra Que Samba, Carla Fernández, SP Tricoma, Mercy, Versace, Bonoko, Converse. Photographer Jvdas Berra – recently named by Forbes as “The artist who revolutionizes fashion photography in Mexico and Latin America” and “One of the most influential top 10 latin photographers” by E!, just after Mario Testino and Mariano Vivanco, Jvdas Berra has worked for multiple designers, advertising campaigns and international journals, obtaining a rapid professional growth, which has earned him recognition as one of most promising talents in Fashion and Fine Art Photography after only five years of career. He has been featured in Vogue, Elle, Glamour, Forbes, Nylon, Marie Claire, Design Scene, InStyle, Image Amplified, Vanidades, Photography Master Class, among others.At the same time his fine art work is now exhibited at the prestigious Fine Art Gallery “These Fine Walls” in New York. Also his work is represented by the highly recognized gallery “Art Angels” in
Los Angeles, California, alongside the work of Andy Warhol, Banksy, David Lachapelle, Michael Moebius and other world-class artists.
I am not Mexican.
I was born and raised in Brazil.
But I chose Mexico as home.
I learned to be an adult in these lands.
This year I turn 30.
Six of the last years, part in Monterrey, part in Mexico City.
But I’m still not Mexican.
I’m not Brazilian either.
I’m a mix.
A mix of everything.
Not a mixture defined by borders.
A mixture defined by my own way.
For the smells that have come to me.
For the colors I’ve seen through.
For the textures I touched.
Because of the adversities I fought.
“In this editorial were used designs of my personal collection, made by local artisans, collected at different times and different frontiers. Peru, Uruguay, Argentina, Bahia / Brazil, Mexico (San Luis Potosi, Guerrero, Nuevo Leon, Campeche, Chiapas, Oaxaca). We can perceive that the borders, in spite of existing, are merely bureaucratic and political, because Culture is and will always be P-E-R-M-E-A-B-L-E.!” – Rafa Rech