Archeo will release his new single ‘The Payback’, the follow up to singles ‘Mr. General’ and ‘Glass Half Empty’ on 2nd September 2012 through his own label Music Mantra. The 21-year-old London based singer, songwriter and producer Archeo (pronounced Ar-Kay-O) loves pop. He is not part of a particular scene and is not trying to establish a new one – yet he is fresh, exciting and new.
‘The Payback’ is an additive pop hit. A combination of the smoothness of Outkast, the out and out hitfactor of Backstreet Boys and the sky-high hooks of N-Sync, the track teases you with an edgy beat before launching into a huge chorus that you can’t get out of your head. Produced by Mr. Waltmann (Madonna, No Doubt, Katy Perry, Janet Jackson), ‘The Payback’ is a track that is hugely catchy, needs to be turned up loud and can’t help but make you smile. The bright and fun video was shot in LA this summer and remixes come courtesy of the Wideboys and MNEK.
Archeo has had a globestraddling life to date – his mother is from Panama and his dad from India, where his father’s business saw Archeo move around a lot. He lived in Hong Kong for five years, studied at an American school in Nigeria, then settled to London when he was 11. This can be heard in his music, with nods to the likes of A.R. Rahman, and can be seen in his styling where Archeo throws a Nehru jacket in with vintage clothing, modern men’s tailoring and a slight rockabilly influence for an impressive look that will most definitely make you glance twice.
Archeo is currently in the studio working on his debut album, released later this year, with producers like Mr. Waltmann, on The Payback, and The White N3rd (Loick Essien), but with Archeo at the helm throughout. Expect a musical ride of futuristic pop that is mainstream fun yet tasteful, credible and slick.