Backstage @Odeur Studios AW16

#BerlinFashionWeek! The design duo Petter Hollström and Gorjan Lauseger alias ODEUR unveiled the new AW colelction for 2016/17 last week in Berlin. Photographer Sebastian Pollin went backstage for KALTBLUT. Odeur was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments.

The new collection is a mustwear collection. The color theme is black/white. The cuts are sporty with a touch of elegance and avant-garde. Well done. I do not like the hair styling, but maybe it is just me.

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Credits: www.odeur.se

Photography by Sebastian Pollin www.sebastianpollin.com

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