A KALTBLUT exclusive backstage report by photographer Serhiy Morgunov. He says: “Please, see my photo reportage on color film from backstages of the Ukrainian Fashion Week I made week ago together with ELLE (Ukraine). The main idea to make fresh looking and sincere series in opposite to modern reportages in already traditional manner of works on this kind of events. I was trying to make an accent on colors, geometric lines and faces, using locations where events took a place: The Art Arsenal Gallery, The old Soviet Cinema Center in the name of Dovzhenko, The Main Post Office etc. Designers in my reportage: Poustovit, FROLOV, ELENAREVA, Ksenia Schnaider, LAKE Studio, GUDU, Dastish Fantastish, ARTEMKLIMCHUK” #word #loveit
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Ukrainian Fashion Week was held for the first time in November 1997. It became the first professional fashion event in Eastern Europe. It is a unique event in Ukraine that corresponds entirely to the world standards for prêt-a-porter shows, takes place twice a year, gathers more than 60 participants, accredits more than 200 Ukrainian and international mass media and is attended by over 20000 guests every time. Ukrainian Fashion Week is a driving force of the Ukrainian fashion industry, a place where the Ukrainian fashion becomes world-wide. fashionweek.ua
