Bread&Butter by Zalando: A trend show for everyone!

Photo by Noel Richter

Fashion lovers in Berlin – Save the date! From September 2nd till 4th 2016! Bread&Butter by Zalando is taking over the city with a new concept and theme! NOW: A trend show for everyone! We have two Sunday-tickets to giveaway for THE fashion event in Berlin. Send an email to to grab the 2 tickets. Be part of an unique fashion spectacle. 


Bread & Butter by Zalando

A new concept – a new location and a new theme: NOW! Bread&Butter celebrates the diversity of today’s fashion and pop culture. It was time for a big fashion event like this. The fashion event, which had been a trade show for insiders in the past, is now a “trend show” for everyone to experience. Don’t miss this unique chance to see fashion shows, installations and new AW16 collections.


“Bread&Butter by Zalando will be open to public, breaking the circle of exclusivity, and empowering consumers to personally engage with fashion without guest lists or velvet ropes getting in the way. In a time when fashion is becoming more democratic, our goal is to reduce barriers and give consumers access to new products first hand. Visitors will be able to discover new trends by directly interacting with brands they love in a digitally enhanced urban environment, with shoppable items, fancy shows, music performances and much, much more.” 

WHERE? Eichenstrasse 4, 12435 Berlin
WHEN? September 2-4, 2016
WHAT? 25+ Brand Labs, 8 Fashion Shows, Boiler Room Sessions
OPENING HOURS? Fri: 4PM – Midnight, Sat & Sun: 1PM – Midnight


Photo by Noel Richter

We have 2 sunday-tickets to giveaway for the event.. There is also the possibility of buying daily tickets for just 15 Euro or a 3 day ticket for just 30 Euro. Get your ticket here:

Don’t hesitate to order your tickets.

Capacity at fashion shows and music performances is limited. We hope to see you there.

Photo by Nils Krueger

Photo by Nils Krueger


 Some amazing brands will present their fashion vision for the next AW16 season. Labels like Adidas, Converse, Nike, Levi´s, Vans and many more. Bread&Butter is the place where urban fashion meets high fashion. See all labels HERE.

We at KALTBLUT are very excited about the collections by Puma and Topshop, Topman on the runway! More than 25 shoppable collections from all-inclusive brand labs are inviting you to interact, share, shop, win, chill and enjoy:

augmented reality – artificial intelligence – product launches – interactive experiences – live talks – games – photo booths – live customisation sessions – digital creation workshops – a braid bar – personal styling advice

AND you and your friends have the chance to win products and free outfits — and even have a tree planted in your name! How cool is that?


In addition the fashion shows at Bread & Butter by Zalando will be accompanied by great music coming from cool DJs such as A$AP Rocky, Angel Haze, Kid Antoine, Acid Washed, Why Be, Fatima,… and make you sweat.

Visit to check all information and get your tickets.

Bread & Butter by Zalando is the place to be in Berlin this weekend! See you there.

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