DESIGNER SCOUTS!

A Runway Show of Franziska Michael, Marc Andersen and Emilia Tikka!

Berlin Fashion Week 2012 is full with some really nice shows and events. One of these events is: Designer Scouts - A Runway Show of Franziska Michael, Marc Andersen and Emilia Tikka! Berlin Fashion Week 04. Juli 2012 – 7:15 pm. Heidestrasse 46 – 52, 10557 Berlin!

FRANZISKA MICHAEL

Franziska Michael’s designs are characterised by contrast. Structure and fluidity, colour and monochrome, natural fibres and high-tec synthetics are all employed to create women’s wear that defies expectations. Having studied Fashion Design at Esmod International University of Art for Fashion, Berlin, Franziska Micheal set up her self-named label in 2009. She presented her diploma collection, ‘quint[z]essenz’ at Walk of Fashion, Berlin, in 2010. The collection was informed by Arne Quinze’s geometric sculptures and partnered bold forms with draped natural fibres. ‘Quint[z]essenz’ was awarded the prize for the most creative, unique piece. Counting architecture, nature and art as her sources of inspiration, Franziska’s collections satisfy the desire for a synthesis of culture, artistry and innovation through fashion. This is a desire she recognises in modern, creative women with the financial means to dress individually and the need to live through expression, embodying an avant-garde lifestyle. Experimental play with colour and shape combine to achieve strong contrasts. The symbols, symmetry and patterns of her SS12 collection project notions of futuristic tribalism and utopia.

Structured features are reminiscent of uniforms and insignia, though the delicate implementation of colour and translucent materials instigates an acknowledgement of the elegance of the natural world and its inherent geometry. As in her previous collections the emphasis of contrasts between the organic and the man-made, literalised through the use of high-quality wools, cottons and silks alongside unusual modern textiles, is likely to be the underlying influence to the designs.

Contact: [email protected] Web: www.franziskamichael.com

MARC ANDERSEN

Marc Andersen is not a brand. It is an alter ego. A mix between creativity and dreams, authenticity and style. The trends, colors and shapes of Berlin inspire the visionary approach of Marc Andersen’s design. The scarves collections are a visual representation of the urban chromatisms and contemporary geometries that embrace this city.

Stiles, graphics and images. From the Nu Disco Music to the young underground cultural scene and the 80’s revival. Marc Andersen scarves are produced in exclusive limited editions. They are designed in Berlin, but made and printed in Como (Italy), a city famous for its high quality silk production. Berlin thus brings a funky design, but the manufacture and quality are 100% Made in Italy. The design is unisex. A must have for people looking for something unique, transforming basic out_ts into something new and extraordinary with just a simple touch. This, mixed with the extra limited collection approach developed by Marc Andersen, makes every scarf a beautiful and one-of-a-kind artwork piece.

Contact Press & PR: [email protected] Web: www.marcandersen.com

Emilia Tikka

Emilia Tikka is a Finnish born fashion designer based in Berlin. Selected as one of the Vogue young talents 2011, her final collection was featured in Italian Vogue`s Talent issue and presented in the Italian Vogue`s Talent event 2011. The collection is exhibited in a private exhibition and several group exhibitions during the spring 2012, in Germany, Italy, and in Technical museum of Helsinki in Finland, as a part of the design capital of the world 2012 exhibitions. Through her work Emilia analyses the human body as an entity, and as the media of the present. Strongly conceptual and transdisciplinary, her current work is inspired by poststructural philosophy and by the history of the natural sciences. In her latest collection External Body, she explores the concept of where the reality of body has changed into a biotechnological project.

The collection External body is inspired by the texts of french philosopher Jacques Derrida. The main idea of the collection is the fading of borders between the organic body and its dress. In the past, our choice of dress was a way to express individuality. Now the body in itself has become a form of expression: a text that can be re-written and re-shaped by technologies and performance. In the 90`s the technological cyborg body of machines and computers inspired fashion. Twenty years later, the cyborg has changed into a biotechnological complex, where technologies appear organic and natural.

Contact & Web: www.emiliatikka.com