FEMME PARLOUR

KALTBLUT presents: FEMME PARLOUR  – A Pret-a-porter collection, Spring / Summer 2018, and stands for the aesthetic freedom of independent women who want to escape the commercial beauty ideals. In the collection, a new style is being developed in a playful way, reinventing itself against the stereotype, breaking norms, and developing a free, casual aesthetic. Fashion, Styling, Concept: Andrea Tomaszewska. Photography by Irina Kirchner. Models are Winona Barz, Finja Lambertus. Hair & Make up by Annika Schröder.

My name is Andrea Tomaszewska and I just finished my fashion studies. I am a ladies’ tailor too, which gave me the opportunity to develop and produce the complete collection. It was important for me to work with women only, because the collection stands for the women’s power and also for the aesthetic freedom of this. My inspiration for this collection “FEMME_PARLOUR” is a combination of different influences. We live in times when we still have a typical stereotype of a woman and this has manifested itself in our value system, so that you can almost enjoy a perpetual natural perception of the woman. It is precisely through the media that women are able to adopt codes of conduct that promise success. With the collection, I have tried to develop a new style in a playful way, which reinvents itself against the stereotype, breaks as common norms and develops a free, casual aesthetic. “The Beauty Salon” of the 1970s serves as one of the main inspirations in this collection and in this context I would like to capture this flair combined with a tense girl attitude, creates an expression that stands for individual beauty. Almost as from the treadmill, the women were dressed and cared for in series, the ladies who worked in the salon all wore the same workcoats, a turbulent drift in the sense of convention. But is social convention the norm of beauty? What is beauty and how free can this be?

Perhaps we need more courage to face the Convention and act according to Muse and natural intuition. Today’s dominant aesthetic feeling is difficult to define. Do we need a resistance in aesthetics, so that we emerge from the cycle of perfection, thus freeing ourselves from self-determination?

With the collection I have tried to reflect my perception of society towards women. My wish is that you always have the opportunity to dress as you like it without feeling uncomfortable to go into the public.

Welcome to the women´s salon!” – Andrea Tomaszewska

Fashion, Styling, Concept: Andrea Tomaszewska

www.instagram.com/kunststoffwerk_by_adatut

Photography: Irina Kirchner

www.instagram.com/ueberzuckert

Models: Winona Barz, Finja Lambertus

Hair & Make up: Annika Schröder