Fucking Early

Fucking Early is family business. Marvin, Marco and Nico know each other since the sandbox. They grew up together in Berlin and one day they decided to start their own the label. The story behind it? BERLIN.2014. ABOUT 7.30 A.M. Three Berlin boys stumbling out of one of the many clubs of the city. High from the cheap booze and the 200 cigarettes one of the guys is screaming: „Dude it´s already daytime outside! Fucking Early!“

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„It was all a dream“ – this is how the idea for a fashion label came out of a shitfaced night.
 We three are in our mid twenties, born and raised in Berlin. We know us since ever and grew up together in the same neighbourhood. We always hung out with the same people, cohesion and loyalty bind us together. You could even describe us as a small gang that plans stick ups on the late night shops in the neighborhood to refill their beer storage. But the only criminal thing about this is the haggling about the price to scam a few more beers for free.

IN A MOTORCYCLE CLUB ITS THE COWL.
IN OUR CREW ITS THE FUCKING EARLY SWEATER.
The designs are made in our Kreuzberg studio in Berlin. The „headquarter“ is more than a typical Kreuzberg studi; it is a meeting point, workspace and a home for us. In the small  studio we mostly plan the next big coup, working on orders or discuss the place where we are going to eat.

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All photos by Ferhat Topal / www.ferhattopal.com / Instagram: @ferhattopal_

Contact:

www.fuckingearly.com

@Facebook

Instagram: @fuckingearly

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