GEMMA HOI Fall / Winter 2018 “Time Traveller 1940s”

#NewYorkFashionWeek! Post-show we had a chance to catch up with the lovely designer Gemma Hoi and chatted to her about the 20th century rise of feminism, the meaning of denim and the influence of New York City’s positive energy. Traveling back into time, Gemma Hoi’s F/W18 collection sources inspiration from 1940’s female factory workers and the new wave of feminism. Drawing on a utilitarian aesthetic, the designer gracefully translates factory chic into an elegant and contemporary context. All photos by Mark Hunt a Berlin based Film maker & Photographer, Co founder of @studio183_berlin. Text by Katrina M. Ryback, STUDIO183.

As a foundation of her collection, Gemma utilizes denim, as it “represents freedom, courage and democracy”. With looks, such as a low-cut denim dress with voluminous sleeves, the designer successfully communicates that viewing the fabric as a strictly utilitarian material is a relic of the past. Avant-garde cuts and carefree silhouettes are what it is all about!

Having graduated from Parson’s University, Gemma thrives off the positive energy New York City emanates and its impact on the empowerment of women. The designer loves how New York women have such a positive and powerful energy, and are encouraged to thrive for success. She hopes this energy and mentality can be retained also expanded to further communities across the globe.

Check out GEMMA HOI’s F/W18 collection displaying playful and elegant silhouettes, while expressing pure confidence and rafinesse.


All photos by Mark Hunt a Berlin based Film maker & Photographer, Co founder of @studio183_berlin

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