KALTBLUT MAGAZINE - A print and online magazine for Art Fashion Media

Grannies with Style!

Blogs We Love :

Advanced Style!

Hm, I miss my grannies when I am looking at this great Blog. Advanced Style is just about older women and men who know how to dress. Getting older can be so much fun if you have an open mind and if you love the life. I hardly can´t wait to be one of those super stylish older people. 

Advanced Style is not just another boring, hipster fashion blog. Founder and the man behind this project is Ari Seth Cohen, based in New York/USA. He is running through the city with his camera to find all those gorgeous seniors. A documentary is planned to come out in the summer of 2012, watch the trailer and some more videos here.

“I´m so hungry for colors!”

“Hearing them speak about clothing is so fascinating,” says Cohen, who launched his site in 2008 and also has a documentary in the works. “There is history and memories in what they are wearing and I think it’s important to show that storytelling aspect, as well as their vitality and creativity.” Cohen spoke to NOWNESS.COM about silver-haired confidence.

NOWNESS: Did anyone help to inspire the direction of Advanced Style? 

When I first moved to New York [from Seattle] I attended a screening for the documentary Hats Off about Mimi Weddell, who in her 60s became an actress and model for the likes of Louis Vuitton and Burberry. I photographed her, and her attitude and approach to style was a big influence on me and the start of the blog.

NOWNESS:Why do you think so many younger people read your blog?

Walking around New York taking photographs, I noticed how many young girls are appropriating style from older women: leopard print, fur, turbans and hats. In general, the older women wear these things naturally, with more confidence. With the blog I not only want to show that older women are vital and creative, but also to show people [they need not be] afraid of aging—and personal style is a great way to showcase this.

NOWNESS: What catches your eye on the street?

I am always on the lookout for silver hair! What is important to me is self-expression and what might inspire others. I want the portrait to be respectful—that is the most important thing. An outfit might be eccentric but it has to be put together well, with care, because I don’t want to reinforce any stereotypes about older people.

NOWNESS:Who would you most like the chance to photograph for Advanced Style?

Richard Avedon’s 60s muse China Machado; Jane Schmitt, who featured recently in the Lanvin X H&M campaign; and Yoko Ono—to name just a few.


Style Secrets From The Countess Of Glamour

100 Year Old Does Pilates

Style Around The World

For more videos @youtube click here


3 Responses to “Grannies with Style!”

  1. untue says:

    Grannies with Style | KALTBLUT MAGAZINE Very nice post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed surfing around your blog posts. After all I’ll be subscribing to your rss feed and I hope you write again very soon!

  2. Charlie B. says:

    I love Advanced Style and have watched the blog grow since its inception. I can’t wait for the film – seeing the short clips of these women in action is already so great! I read another nice interview with Cohen recently, which I think other fans will appreciate: http://www.smart-urban-stage.com/blog/future-of-the-city/the-word-new/ There’s a lot of thought behind what he does, and it’s nice to see the sentiment so clearly expressed. I think it comes across in the photos, too.

  3. [...] http://www.advancedstyle.blogspot.de and at Facebook and twitter.com/AriSethCohen ,  for more info click: here [...]

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