We at KALTBLUT are in LOVE with the new GUCCI Fall/Winer 2016 Campaign. Shot by Glen Luchford. After diving into the hedonistic abandon of Berlin for the last campaign, Gucci found a natural focus for its Fall/Winter campaign in the eccentric subcultures of Tokyo. Have a look at the video from the Gucci Fall/Winter 2016 campaign. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The psychedelic scenography is echoed in the energy and decoration in Alessandro Michele’s collection.
Director: Glen Luchford – Creative director: Alessandro Michele – Art director: Chris Simmonds