#NewYorkFashionWeek! “HARDEMAN is always about deconstructing whatever is very normal and reformulating it so it keeps its normality, but defines the extraordinary. Embracing all the little humps and bumps in daily life and celebrating individuality.”, Sophie Hardeman explains to me in the 5th floor West Chelsea art space, where her NYFW FW18 model presentation had just taken place. All photos by Mark Hunt a Berlin based Film maker & Photographer, Co founder of @studio183_berlin. Text by Katrina M. Ryback, STUDIO183.
We had the best time at HARDEMAN’s AW18 installation. The vibe was so on point that you felt like you were hanging out a friend’s house party. A friend’s house party 15 years ago, that is. Upon entering the space, all guests were the option to hang up their coat and a beer. While sipping a cold beer, the DJ in the corner of the room was mixing mid-90s hip hop and the model installation was unfolding with an effortless nonchalance.
The installation vibed adolescent cool-kid, with models hanging out on colorful plastic crates, drinking canned beer and sipping out of milk cartons, playing dominos and in true high school recess style, smoking a joint.
The collection meticulously fit the setting and was executed in true HARDEMAN spirit. As one of the up and coming denim game changers, Sophie mixes and matches denim in regards to silhouettes and experiments with concepts, even creating a denim thong. Expanding from the denim theme, “this collection especially has a polo influence. It’s like sports jock, high school students. What the really rich kids wear and how that is appropriated by the younger ones. Like wearing polos backwards, triple collared necklines, fleece lined jeans. It’s very winter, it’s very sporty. It’s for everyone.” instagram.com/hardeman_