Ahead of the worldwide release of „Spectre“ this autumn, Heineken invited KALTBLUT to celebrate the 18 years of partnership between the James Bond movie series and the international beer brand. At the Gentlemen’s Circle in Berlin-Mitte, Heineken hosted its guests in a perfect Bond-like setting, by offering a men´s cut, as well as professional shave treatment and serving British breakfast.
Starting in 1997 with “Tomorrow never dies” and kicking off the 7th consecutive adventure with “Spectre”, James Bond not only enjoys a Dry Martini but also a beer. And when he does, it’s a Heineken!
The launch event was hosted by German actor, Clemens Schick, who also starred in the Bond movie “Casino Royale”. Clemens unveiled the thrilling new tv commercial „The Chase“ starring Daniel Craig as James Bond, staged in a spectacular chase on water. A must-have in every Bond movie is a breathtaking Bond-Girl as a side-kick. This is also part in “The Chase”, where Zara, a young woman accidentally becomes involved in the high-speed boat chase and helps the world’s favourite spy to save the day.
Have a look by yourself and watch “The Chase” here:
Clemens also introduced an exciting upcoming event, where Heineken invites Bond fans around the world to be part of an epic adventure: The world’s first Selfie from space #SPYFIE
200 lucky attendees will travel to Las Vegas and be captured on a unique photo, produced by a satellite of the ISS directly from space. All Heineken and Bond fans have the opportunity to join the competition: Just post a pic of your SPYFIE-mission equipment, meaning all your necessary items for this special journey with the #Spyfie #Germany on Instagram. Good luck for this!
To heighten anticipation ahead of the movie’s release, fans will be given access to exclusive Spectre content. Therefore simply scan the Heineken logo on special edition Spectre bottles, cans and packs to unlock exclusive videos with Daniel Craig, plus behind the scenes footage from five of the movie’s dramatic locations; Mexico City, Rome, London, Austria and Morocco.