The Impossible Project Lab Presents: Untold Instant Stories. A collection of stories unfolding on instant film. Intimate, personal reflections both sorrowful and sweet, a little silly or quite serious. At this unique collaborative art event, the centerpiece of Impossible’s Project 8, one of a kind instant photos will be gathered together from storytellers around the globe, each becoming part of a bigger picture: the story of analog instant photography – what makes it so special, and why it matters now more than ever. Visitors have the chance to contribute to the project by sharing their own story or photo on the night. Opening tonight at The Impossible Project Lab, Berlin from 19:00, a Project 8 exhibition will take place featuring instant photographs created by Jack White, Sigur Rós, Roger Ballen, Emily Soto, Maripol, Tim Barber, Anthony Vaccarello, Ellen Von Unwerth, Alison Mosshart, Oliver Blohm, Andrew J Millar and many more.
Project 8 began in Spring 2016, when Impossible invited makers from different fields, including renowned photographers, musicians, designers and artists, to start taking photos with the I-1, choosing one of eight creative briefs as their inspiration. These include Alison Mosshart, Faris Badwin, Kimi Selfridge, Norbert Brunner, Sigur Ros and Tim Barber among others – a complete list is available at www.impossibleproject8.com. Their work was the starting point for a worldwide analog photography exchange. Participants in the project were invited to make a photo with the I-1, based on one of the same eight briefs, then send it to Impossible by post. Submissions have come in from far and wide, including China, Russia and the US. Now 120 photos have been chosen to join a public gallery exhibition at The Impossible Project Lab, Berlin, alongside works by the original makers. After the exhibition closes, Impossible will physically swap all the photos between everyone who took part. So each person gives away a photo they have made, and in return they get someone else’s photo sent to them in the mail, for them to keep – it could even be a photo by one of the makers themselves. Project 8 showcases what you can do with Impossible’s I-1 camera, which gives instant photographers more control over their exposures than ever before. The I-1’s uniquely designed ring flash is perfect for portraits, while its companion iOS & Android App allows access to manual controls and creative techniques to experiment with. In an age of endless digital reproductions, Project 8 celebrates what makes analog special. Each photo is a unique physical object that creates a tangible connection between strangers, brought together by their love of instant photography.
About the Impossible Project
The Impossible Project makes fresh instant film for classic Polaroid® cameras – they’re the only people in the world that still do so. They do it because they believe in making real, unique photos that develop in the palm of your hand. In May 2016, Impossible launched the I-1, their first instant camera, which reinvents instant photography for the digital age. Achieving the impossible is built into the company’s DNA, and has been ever since they rescued the last Polaroid® factory in 2008, days before it closed down. By now, Impossible has transformed from a hopeful startup into a dynamic international company with offices in Berlin, New York and Beijing, 250 partner stores and a retail presence in over 2000 other outlets.
Impossible Presents: Project 8, The Exhibition
The Impossible Project Lab
87 Potsdamer Strasse Berlin 10785 Germany
Vernissage: Thursday 6th October – 7pm to 10pm.
Exhibition Opening Times: 2.30 to 6.30pm, Monday, Friday and Saturday.