On May 10th 2018 one of my favourite menswear brands ANTONY MORATO unveiled it´s new limited edition #GETLOOSE. The flash collection is available worldwide at all Antony Morato stores, 50 selected wholesale stores and online at www.morato.it from 10th May to 10th June. Nicolas and I got inspired by the campaign of the #GetLoose collection and we produced our own Berlin #GetLoose fashion film. Have a look by yourself.
The collection which is only available for a short time continues exactly where the previous edition stopped: three summery outfits for an urban and contemporary look.
The pieces offer the stylish man all the freedom he needs to get loose and enjoy the ease of summer in a state of euphoria. This motive is being picked up again in the video of the campaign, where the protagonist leaves the chaos of the city behind and at the end jumps into the sea, dressed in the swim shorts of the collection – a moment of inner transformation and relief, true to the motto #GetLoose.
Inspired by the contrast between modern architecture and the element water, denim and the colour blue determine the collection. The collection consists of several shirts, partly simple or printed with dragon prints and gold elements. Furthermore, there are shorts and airy denim trousers, as well as a cotton poplin jacket with an asymmetrical back.
The #GetLoose Limited Edition will be available worldwide at all Antony Morato stores, 50 selected wholesale stores and online at www.morato.it from 10th May to 10th June.
Antony Morato envisions a new and cross cutting idea of fashion, allowing contemporary men to express tehmself through multiple styles. Sport-Chic, Hi Jeanswear or Fashion Addicted : it’s all about Antony Morato.