Berliner´s do you want your very own designed pullover by Adidas. Under the name “Knit for You”, Adidas is testing the clothing production of the future in the capital. In a new pop-up store in the shopping mall Bikini Berlin. Adidas invites you to design your own Knit for You sweaters, made of high-quality merino wool, and let them knit on the spot within a few hours – the “favorite pullover-to-go”, so to speak. The Knit for You Store is located in the shopping mall Bikini Berlin at Budapesterstrasse 38-50 in 10787 Berlin. The store is still open until 11 March 2017, Monday to Saturday, from 10 am to 8 pm. Every two week they will change the color line for the knit-pullover..
I created my pullover yesterday … and I love it. The design is based on a camouflage pattern.. Creating the sweater you have to go through different design stations at the store. First you create the pattern.. second station is a 3D body scan .. step 3 you can work at the design station to find the perfect style and size and color for your pullover …
Adidas is producing your pullover at the store and 4 hours later you can pick it up.
The Knit for You Store in Berlin is the first milestone in adidas’ STOREFACTORY research project, supported by the German Federal Ministry of Economics and Energy. Within STOREFACTORY, experts from industry and academia are examining how new, flexible production processes can enable consumers to offer personalization opportunities and new digital experiences in stores.
Adidas – Knit for You Store- Bikini Berlin at Budapesterstrasse 38-50 in 10787 Berlin