#Introducing Danish Menswear Brand NOSOMNIA. The young fashion brand returns for the FW18 season with a collection inspired by the iconic 70’s science fiction film “The Man Who Fell to Earth” starring David Bowie. The collection is mainly based on the film’s illumination of how society affects and unobtrusively takes over man in beautiful but harsh ways. It becomes clear how distorted our view on “normal” is. Photos by: Oliva Rohde.
NOSOMNIA is known for its clever juxtaposition of textiles and silhouettes. For Fall/Winter 2018 the brand is introducing a series of uniquely designed fabrics, including Italian and Japanese suiting wool, lambskin, water resistant tech fabrics, jersey, corduroy and knitwear in Merino wool.
The mood of the collection is rooted in the alienated and existential atmosphere of “The Man Who Fell to Earth” and the colour palette mirrors this, with fluorescent neon green and pale light blue to symbolize sky and space. The collection also features a mix of tailored and oversized silhouettes to embody the contrast between captivity and freedom.
NOSOMNIA’s FW18 collection is titled LEAVE MY MIND ALONE, which is one of David Bowie’s iconic quotes in “The Man Who Fell to Earth”. Another one has made it onto this season’s signature t-shirt: “They always seem to live such interesting lives”.
With “LEAVE MY MIND ALONE” NOSOMNIA has created an unexpected, contemporary and impactful collection staying true to the brands philosophical and functional design approach.
Photos are shot by: Oliva Rohde / www.oliviarohde.com