KALTBLUT Magazine looks to a new generation of feistivalwear design, FUUD! A much needed flash of colour on the high street and KALTBLUT newest one to watch. Lets take a moment to speak to the designer about FUUD and what the future holds for this fledgling design label.
KALTBLUT: Please tell us a little about your self and the journey that led you to this point.
FUUD: I initially left college to be a show-jumper but after a few years on the circuit I broke my knee and decided to go back to college and study art. I started FUUD in my 3rd year of uni, after studying in Japan for 4months on an exchange program. This is where i found new inspiration in the culture and architecture. I make some costumes for myself and some friends for Bestival which later became the Fuudhood. Over the years I have experimented with various styles sportsluxe, fun festival wear, luxury accessories and costume. Costume has always been central for me, allowing me not to have any limits on my designs but Fuud has naturally taken on more of a sporty urban vibe which I love and plan to expand this year.
KALTBLUT: What’s your inspection behind your current collection?
FUUD: This collection is inspired by a piece of work I made whilst studying in Japan. Taking aesthetics from the chaotic Tokyo architecture and the bright pop colours of the city. Whilst also keeping the relaxed streetwear element in the garments. The range of PVC and accessories are inspired by gladiators and warriors of ancient civilisations but with a future sci-fi twist.
KALTBLUT: Who would you most like to see wearing your clothes?
FUUD: Will I Am for and FKA Twigs
KALTBLUT:Who’s your favourite fashion icon?
FUUD: Grace Jones. She’s has such a fierce style and is never scared to try something a bit different.
KALTBLUT: Whats the best piece of advice you were ever given?
FUUD: My dad always said to me, “No such word as can’t.”
KALTBLUT: Why did you become a designer?
FUUD: I wanted to be a fashion designer growing up, after studying Fine Art at university I knew that wasn’t for me. My obsession with costume and dressing up eventually took me down the fashion route.
KALTBLUT: What do you do to let your hair down?
FUUD: This year I have become a bit of a fitness junkie, ditching the parties. Instead spending my weekends finding wild swim spots to train for the London Triathlon in July.
KALTBLUT: What does the Future hold for FUUD?
FUUD: We’re going to be focusing more on the sports/casual wear aspect of the brand and moving away from festival fashion. I loved the creativeness of festivals where you can get away with almost anything; the sillier the better. Its where I found my feet and but I’m looking forward to broadening my horizons and seeing where sportswear takes me.
KALTBLUT: What was the Last Music track you listened to?
FUUD: Roots manuva – don’t breathe out – always on in my studio.
KALTBLUT: What item of clothing could you not live without?
FUUD: My Puckoo Couture leggings, they’re the best fitted leggings you can buy – I love them!
All fashion by www.instagram.com/fuudlondon