#ModaLisboa – One To Watch from the Sangue Novo section at the fashion fest in Portugal. OPIAR is an unisex clothing brand that focuses on providing new life to classic garments foundations by utilizing different finishing details, volumes, shapes and fabrics. This brand escapes to the clothing forced by society to settled sex/age, breaking this thought with an undefined or socially not acceptable aesthetic. The focus will be on the fabrics and aesthetic approach, turning a simple concept into interesting and innovative pieces. All photos by Ugo Camera.
FAKE IT UNTIL YOU MAKE IT
“One of society’s biggest dilemmas is how it all appears to be on social media and how it is made to appear. Social media makes believe it builds a brand individual identity with the goal of reaching endless attention, fame and followers, providing people with the validation they seek from others. This collection satirizes this taboo with the most characteristic examples, allying a romantic and delicate language with the sportiness and strength of sportswear, contrasting the life we show society and the life we truly live.” www.instagram.com/opiar_ium