I am a little bit in LOVE with Asbjørn and his new video: BOY PWR. Danish singer Asbjørn says: “You decide who you’re gonna be, fuck the industry”! The new single and video are taken from his third album “BOY PWR”. Set for release in 2017. The Danish pop kid is back with a pop-political punch in the face, demanding boys to rebel against stereotypes and change the male ideal. “Keep that pussy high, brave dick will follow!” – Asbjørn introduces his forthcoming album BOY PWR without sugarcoating. The 1 minute 40 seconds fast-paced rap is an ode to the girl power that changed the female ideal in pop music, as well as an appeal to his fellow boys. “I want us to be braver, I want us to not give a fuck about what society defines as ‘masculine’ and start defining it ourselves,” Asbjørn says. In his five-year career, Asbjørn has already gathered devoted followers from all over the world, and the idea for BOY PWR came from interaction with fans, often writing their stories to him on social media. “It’s both a privilege and responsibility to have such a dedicated audience. I give myself to them and they give themselves back; and whether we’re in Brazil or Berlin, we’re all dealing with lack of acceptance from others or ourselves. BOY PWR is a universe where we can be exactly the version of ourselves we want.”
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Music video by Asbjørn performing ‘BOY PWR’. © 2016 Body of Work // Sinnbus
Music produced by Rob Rox & Asbjørn
