The future of German fashion! A few days ago the Design Departments/Akademie für Mode Düsseldorf showcased new fashion designs from their students. At the annual fashion show the intermediate semesters have the possibility to showcase their work, but especially the graduates can stage their final collections in fornt of press and insiders of the fashion business. Photographer Lisa Jureczko went for us to the event to have a closer look. One of the designers we like a lot is Vivienne Uischner. I had a little chat with her about her collection: Define Me!, her dreams and the future.
KALTBLUT: How would you describe your self and your design?
Vivienne: I would say I’m someone who is open-minded, warm-hearted and a bit crazy, but at work I’m a person who has high expectations on myself and resulting fashion designs. My designs are based on my weird thoughts, after deciding to achieve something, I work on it as hard as possible, putting all energy into it to make it succeed. I would describe my designs as fancy individual streetwear.
KALTBLUT: What would you say this is the biggest influence to your design process.
Vivienne: I’d say that current issues mostly influence my design processes. I think you can gain the most attention for this reason – BUT you need to exaggerate everything you do. That’s the only way to make people remember you.
KALTBLUT: What drew you to design menswear or womenswear?
Vivienne: For me it has always been obvious to create stuff for both sexes, because menswear is just as important as womenswear. I think you have more possibilities to express your thoughts if you design one collection for both sexes – a wider spectrum reaches more people.
KALTBLUT: Who’s your favourite fashion icon? And why?
Vivienne: For now my favourite brand is definitely Vetements by Demna Gvasalia, because he creates fashion for everyone and everyday, which is simple and provocative all at once. Today – in a world in which you have seen everything – you only can win through irony and banality. This is the only way to shock and catch some cool guys.
KALTBLUT: For all the aspiring designers currently out there, what advise would you give them to get into this profession?
Vivienne: First you need to be focussed on every project you do – never lose sight of your aim! You have to live for fashion, and every young and upcoming designer should know that fashion is a hard business – there are always ups and downs. For me three important aspects are to work passionate, motivated and highly creative, because you have to reinvent yourself every season.
KALTBLUT: 5 years from now? Were will you be?
Vivienne: Oh that’s always a hard question. In 5 years I would like to work for a big company abroad. But I also need to grow beyond my own limits to create more and more of my own stuff and maybe one day I can create my own label.
Models are :
all photos by Lisa Jureczko