Fondation Beyeler © Courtesy Art Basel

Surviving Art Basel: A guide for beginners

If you hadn’t noticed yet, from June 15th until 18th Switzerland was opening its doors to strangers from all over the world. Is my native country improving its immigration policies? No, it was the 48th edition of Art Basel, one of the leading fairs for modern and contemporary art in the world.

Campoli Presti © Courtesy Art Basel

So, let’s get our facts straight:

Art Basel was founded by Swiss gallerists Ernest Beyeler, Trudi Bruckner and Balz Hilt in the 70s and takes its name from its place of origin; Basel, a ravishing little town set at the borders between Switzerland and Germany.

Casey Kaplan © Courtesy Art Basel

The show, recorded from the beginning as a great success, became in few years the Mecca for Modern and Contemporary art, being at the forefront of the best and newest artists and galleries as well as expanding internationally with shows in Miami Beach and Hong Kong. “La crème de la crème” in other words!

The fair is organised over 3 full days and offers a variety of events such as talks, films, performances, photography, but the actual core of Art Basel are the galleries, counting up to 291 spaces and featuring the artworks of more than 4,000 artists.

If you had as little time as I did to enjoy this wonderful concentration of culture and art, let’s say that you will probably get out looking like one of Picasso’s paintings (mine was probably similar to “La Femme qui Pleure” (1937)).

Alexander and Bonin © Courtesy Art Basel

Getting to my personal experience:

Was it… a cultural marathon? A safari into a jungle of hysterical people and incredibly expensive masterpieces? A Modern & Contemporary Odyssey?

Ok, now I’m being dramatic. But one thing is sure: at the end of the day, there will only be your phone’s picture gallery to make you remember what you’ve actually seen.

I decided to make my creative excursion on Saturday. Feeling like Dora the explorer with my backpack and map, my partner in crime and I entered smoothly in the establishment. I opened the map – immediately felt overwhelmed by the over 200 galleries exhibiting on two floors and a second hall called Unlimited curated by Gianni Jetzer.

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