I am against it! No matter what. First of all it is important to oppose yourself. Someone will always be against it. Be it out of belief and conviction, or just because it has to be that way. There are always opponents and they’ve always been there from day one. 

Avant-Garde is the wonderful word, that gave and still gives a name to all these people who had the urge to oppose themselves or  to dare and be different. The drive of artists, musicians, poets, and fashion designers to be different has changed the world. Following the given norms can never bring anything new. 

And how so. That old thing will always be the same old thing.

People who had the courage to do what the rest of the population found only strange at first, are those we have to thank for all the magnificent peculiarity this issue is filled with. We don’t even want to think about how the world could have been if there was no Cubism, Cubofuturism, Vortizism, Constructivism, Supermatism, Dadaism, Surrealism, Expressionism, Tachism, Action Painting, Minimal Art, Op-Art, Pop Art, Lettrism, Situationism, Fluxus, Happening. 17 directions in art that do not necessarily speak to everyone of us. But had just one been missing, our whole sense of aesthetics would have been changed beyond recognition.

Who knows?

That which makes every single one of us Unique, special, is what we represent in life, which values we embody and what we stand up for. Today still, every opportunity and version of the future is wide open. There are certainly less guidelines, different social pressures and more understanding than 100 years ago, but there is still room for new ideas that are worth getting up and realizing. This is just what we all did and everyone who worked with us on this Avant-Garde collection and we want to thank everyone for being different.


Text by CoCo Meurer

Illustrations by Ruben Irland www.rubenireland.co.uk

The article is part of Collection 2


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