The Mercedes-Benz Now Experience

The “Mercedes-Benz Now Experience” was presented last December. Under the motto “Now has arrived”, the German-based automaker demonstrates that electric mobility bearing the three-pointed star is already reality. To illustrate this, Mercedes-Benz has created the world’s first live commercial that constantly has changed over a period of 12 hours. Welcome to the now! Watch the outstanding performance video from Darren Johnston below. Darren Johnston is multi award winning choreographer, sound and visual artist working across gallery spaces, large theaters, outdoor locations and site specific/ found space.

According to Mercedes-Benz, we are all experiencing now, but “we are all living it differently.” Mercedes-Benz electric and plug-in hybrid cars aren’t prototypes. They’re not an attempt to market technology that is not ready for the roads. A promise for the future. They represent the best and latest e-mobility technology available. They’re ready now.

The ‘Now’ is unique for every individual. Each moment, countless things happen in the ‘Now’. With the world’s first live commercial, Mercedes-Benz showed with the E 350 e* that electric mobility is already now possible with its Plug-In-Hybrid models. Find out more at: now.mercedes-benz.com

At the Paris Motor Show, Mercedes-Benz is presenting its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values “Emotion and Intelligence”. The new brand encompasses all essential aspects for customer-oriented electro-mobility and goes beyond the vehicle itself. EQ offers a comprehensive electro-mobile ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wall boxes and charging services to home energy storage.

„The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”.

Find out more at: e-mobility.mercedes-benz.com/en

 

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