Berlin! Last week Germany’s first co-working space – BLOGFABRIK – has opened in Kreuzberg. It allows bloggers, Instagramers, videographers and photographers to pay for a desk with content. That will result in the unification of digital knowledge from a number of areas to create an innovative centre of competence for the development and distribution of digital content. The content to be distributed: along with the co-working space, BLOGFABRIK has launched a new online magazine, which will publish the text, photos and films produced in the space in lieu of rent: the DAILY BREAD MAG. What a great idea!! Welcome to Berlin. Welcome BLOGFABRIK.
BLOGFABRIK – which encompasses the DAILY BREAD MAG as well as the KIOSK agency – was created by the Munich-based TRUNK Group, which provides services in the fields of media distribution, content creation, logistics and aviation. For TRUNK the launch is an innovative step towards a new economy.
It is the first time the 70- year old German company has made a sustainable long-term investment in in the blogging generation as a serious new professional group. And the group of companies wants to invest in a targeted manner. It wants to learn more about the online future of work and publishing from young micro entrepreneurs.
“The ability to produce interesting, authentic online content is becoming increasingly important to companies,” says TRUNK’s CEO Dr Holger Bingmann. “We want to play an active role in those developments.”
The concept was developed by TRUNK in cooperation with the Berlin creative network Artconnect . . In addition to a fixed workstation, the win-win arrangement between the content creators working at BLOGFABRIK and TRUNK is further reinforced by the opportunity to work in a diverse shared space where Blogfabrik GmbH & Co. KG Oranienstraße 185 10999 Berlin www.blogfabrik.de bloggers can live and professionalise their creative pursuits. Among other things, the digital experts will have access to a photo studio and video editing suite, and profit from legal and tax advice. Public workshops, readings and further networking events in the adjoining event space will also allow BLOGFABRIK to become an interesting location for public discussion.
Opening event. Photos by Nils Krueger