TOPMAN – ALL THE JEANS – DENIM. DELIVERED.

When it comes to jeans, we’ve all got our favourites. Whether it’s the skinny, slim or something a little bit different we have all the jeans… Firmly woven into the fabric of fashion, denim and more specifically jeans have become an essential and recognised part of our wardrobes. Widely embraced and worn for their durability and ease, jeans have been adopted by all – from casualwear staple to catwalk favourite, jeans are synonymous with style and versatility. Continuing to establish its position as the definitive denim destination, for Spring / Summer 17 TOPMAN launched its new denim campaign ‘ALL THE JEANS.

Comprised of eight key styles, ‘ALL THE JEANS’ celebrates the breadth of jeans on offer at TOPMAN. From recognisable TOPMAN fits such as the ‘Super Spray On Skinny, ‘Stretch Skinny’ ,‘Stretch Slim’ and ‘Taper’ to the introduction of innovative new treatments, washes and launch of hero styles, the ‘Carpenter’ and the ‘Original’ – ‘ALL THE JEANS’ delivers the best in new and existing styles. Taking inspiration from denim’s origin as a durable workwear staple, our new jean, the ‘Original’, is tomorrow’s new classic. Fashioned using authentic rigid denim and with a prominent twill, this jean is designed to achieve a vintage 90s look. Remaining faithful to this vintage aesthetic the ‘Original’ comes in a traditional light, mid and black wash.

Also new to the denim offering is the ‘Carpenter’ – constructed from heavier fabrics and with pronounced pockets and stitch detailing this jean has been engineered with utility in mind. Completing the denim offering, existing styles such as the ‘Standard’ have been updated for Spring / Summer 17. Worn midrise and with a straight leg, the ‘Standard’ now comes in an off-white wash and with a raw hem for a naturally worn look. Taking note from Japanese streetwear, the ‘Wide Leg Crop’, continues to lead in the style stakes and now comes in a new bleached wash as well as in a black over-dye. Utilising distressing, the ‘Taper’ jean has been refreshed and now appears in finishes inspired by natural wear and tear with fading and subtle abrasions found around the knees.

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