Video Premiere: J U S T P R O C E S S ft. Joannie Jimenez – ‘I Already Know’

The brand new J U S T P R O C E S S single, ‘I Already Know’ featuring Joannie Jimenez is an entrancing electronic symphony, patiently revolving eclectic electronic instrumentation around the sweet and sour vocal track. Experimenting with the slick juxtaposition of light and reflection, the Stephen Rutterford directed clip for ‘I Already Know’ plunges us into a deeply visual journey into the soul. Starring actor Jace Moody, the story unfolds as our main protagonist Joannie Jimenez tries to fight past memories of a former lover.

The video, directed by Stephen Rutterford, is meant to portray the delicate balance between light and darkness in life. Any event that you experience falls somewhere on the spectrum between these two polar opposites. We also wanted to portray something high fashion because Joannie is such a striking subject – and he pulled it off masterfully.

– Ben Runyan

Ben Runyan is the face of the one-man musical experience, J U S T P R O C E S S. Already a veteran of the indie music scene, Runyan’s previous brainchild, 2-piece pop group City Rain, saw critical acclaim for their single, ‘The Optimist’, winning MTVU’s Freshman contest, putting the music video in regular rotation in 2014. Teaming up with MTV a second time, the song was also featured on reality TV show Catfish as well as other shows on Esquire TV, Showtime, and G4TV channels. A nomination for ASCAP’s Sammy Cahn award for best lyrics along with a string of commercial and short film deals proved to be the cherry on top of the wild ride with City Rain. With all this newly found success under his belt, Runyan created J U S T P R O C E S S, his new alias with which he aims to develop artists through the vessel of slick electronic pop.

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