In honor of its 20th anniversary year, 7 For All Mankind – the originator of American premium denim – is unveiling a global spring campaign titled “Remember Your First” starring Carolyn Murphy who was one of the first supermodels featured in the brand’s earliest campaigns and embodies the iconic feel of the early 2000s.
Murphy is also accompanied by Cato Van Ee, Arthur Goose, Anais Mali, and a curated cast of brand ambassadors who will be sharing stories about their first pairs of 7s throughout the year. As the brand celebrates its history and heritage, the campaign highlights why wearers fell in love with 7s in the first place, aiming to introduce and elicit the same emotional connection with a new generation.
Spring 2020 also marks 7 For All Mankind’s Creative Director Simon Spurr’s first full collection for the brand. Spurr is a highly accomplished British designer with more than 20 years of design and brand experience, and whose namesake brand has garnered critical acclaim.
“Denim will always be at the brand’s core, but with the Spring ’20 collection we are entering a new era,” said Spurr, who is leveraging his expertise in tailoring and ready-to-wear to expand the collection’s breadth. “Our goal is to continue breaking down the barriers between ready-to-wear and denim through innovation.”
The Spring collection is centered around the brand’s signature denim, with its most coveted styles and fits updated for the season in a range of light to medium washes, crisp whites and neutral colourways. Spurr built upon this offering with distinct ready-to-wear collections for women and men at contemporary price points. Beautifully constructed suiting, elevated outerwear, and feminine dresses and blouses capture a refined, cool aesthetic that complements the denim, to create the ultimate wardrobe.