London Collections Men: 10 JANUARY 2015 – Dark Matter Rebellious British menswear brand Ada + Nik closed the first full day of London Collections: Men with their heroic Autumn Winter 15/16 runway show ‘Noir Desir’. As a brand with a DNA rooted in creative rebellion and brand innovation, the Ada + Nik AW15/16 experience at ME London Hotel also included a star studded front row, live installation, wearable tech and the premiere of the brand’s latest film ‘Noir Desir’.All photos by Karl Slater
Having entered the world to critical acclaim in June 2013, Ada + Nik has been described as “the most refreshing new menswear brand to emerge in recent years”, “ones to watch” and “the future of menswear”.
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Collection: Both statement and luxury, AW15/16 ‘Noir Desir’ embodies the darkest desires of the twentieth Century gladiator, reflecting an evolution of the brand’s signature outerwear including Italian leather bikers, geometric bombers and longline coats referencing the notion of Greco Roman meets 1970s British Punk culture.
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Ada + Nik AW15/16 separates are reformed into experimental shapes offset by layered velvet sneakernet, showerproof tech fabrics, crease free memory cotton, sustainably intelligent cotton ribs and luxury airtex – all of which form the nucleus of the collection. Embossed graphics for ‘GRUNK’ are by illustrator Sam Alexander.
The models wore headwear by new luxury headwear brand BLAQ ZINQ www.blaqzinq.com