adidas Originals unveiled the new Rita Ora Colour Paint Pack Collection
#ForTheGirls! “I design my collections so that the pieces speak for themselves,” says pop star Rita Ora of her latest offering for adidas Originals. It’s been two years since the collaboration first launched, and the new collection, entitled Color Paint Pack, includes all her familiar signatures: highly graphic floral motifs, feminine iterations of the classic Run-D.M.C.–style tracksuit, and sneakers finished with charming cartoonish motifs. “I like to create sportswear which other ladies will be sexy, yet supported and comfortable in,” says Ora.
“You just have to feel comfortable and own it!” As someone who is regularly snapped by paparazzi leaving her apartment in New York City, the British singer and host of America’s Next Top Model understands that putting together chic off-duty ensembles is just as important as mastering red carpet dressing. Sporty yet flirty, her tomboy street style has arguably raised the bar on athleisure.
“Adidas is so comfortable—I could be wearing a high-end fashion dress but those Stan Smiths will still be my go-to!” she says. The new collection is available from 18th. August in all adidas Originals Flagship Stores and online