One to watch. May I introduce you to Alyssa Groeneveld and her new SS17 menswear collection?! This summerAlyssa Groeneveld graduated on the Willem de Koning Academie, in Rotterdam majoring in Fashion Design. Shot by Ollie Adegboye. Styled by Edward Boyé. Models are Francis Yiadom, Boy Wal and Johan Amenq.
“During my study I created my own label named; Amida Maru. Part of my creations are inspired by Rap Music. On of my favorite song I derived the name of my label ‚ Amida Maru’. Over the past years I specialized in Menswear design. Inspired by youth that wear the street culture combined with my autonomic development. Given the fact that internet is the media for the younger generation i would inquire the possibility to expose myself via your Magazine. I like to reach out the youth around the world who are conceivable for new trends. My silhouettes and shapes are comfortable with a sportive outcome. I am part of a creative Collective formed by a group of fellow students who as part of the graduation under the name of ‚Reconstruct’ set-up a complete fashionshow, all aspects are included” says the designer