Angry Socks by Mother Eleganza

Ready-To-Wear SS15 Street Socks Collection by MOTHER ELEGANZA LABEL, The Vilnius based #ADULTKIDS design trio. The whole collection is black white, inspired by Post Soviet romantic nostalgia, childhood pranks, childish graffiti tags, “Love You” hearts pierced by arrows and sunflower seed patterns brought from “do-nothing” spitting cult of USSR backyard. The collection campaign translates the idea as it was shot in Krasnucha – a former soviet neighborhood which provides the perfect  background for progressive and sometimes even aggressive youth culture of the XXI’st century.

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CREDITS:

CLOTHING AND DIRECTION: MOTHER ELEGANZA www.mothereleganza.com
PHOTOGRAPHY: VISVALDAS MORKEVICIUS www.visvaldas.com in collaboration with SKINIJA ART LAB