May I introduce you to designer ARIEL BASSAN and his A/W19 campaign SOL Volume2?! ARIEL BASSAN is a Tel Aviv based contemporary menswear brand, that offers sophisticated and fresh high quality garments with a distinct signature of modern minimalism. This collection was inspired by American artist Sol LeWitt, who is considered the founder of both conceptual and minimal art. Photography by Guy Nahum Lëvy. Models are Lev Rasin for Mars Model Management and Lior Or for Passion Management.
Being a minimalist means being a perfectionist.
Interior designer turned fashion designer, Ariel Bassan, is inspired by his architectural background. He holds a minimalistic point of view that quotes modern and brutalist architecture.
“Every one of our designs is fully thought in order to get to a crisp and smart minimal look. We aim to create clothes with a strong visual and conceptual statement; clothes that can be seamlessly incorporated into every men’s wardrobe.”