Artem Shumov unveiled his new lookbook which was made together with photographer Zhenya Ardonsky, Model Miroslav (Nik Models), Artist Tamara Key and producer Gaia Khachikian. www.artemshumov.com
The designer continues to explore the theme of young adulthood in his work. Together with an artist Tamara Key, Shumov creates a space, where he exposes the outside and inside the world of the brand’s client. The collection is based on classical suites and coats in combination with kids-style details such as pants with knee patches and white shirts with hand-coloured collars. As always, Artem Shumov uses natural fabrics: thick wool, cotton and patches of exclusive hand-made fabrics from Chinese province Yunnan and Chinese city Suzhou. Colour scheme consists of dark tones of black, khaki and red.
Artem shares his inspiration behind the collection: “Last season I worked a lot with paint, so I let myself to play with it a little. Specifically for the lookbook, my friend Tamara Key created a series of canvases, which reflect the mood of this collection and the model had his hands, shirt and socks stained with paint”.
Artem Shumov is a menswear brand established in Russia. Artem is the winner of several international design contests and at the beginning of his career, he used to work for Tatyana Parfionova, Lilia Kisselenko and Vika Gazinskaya. In 2012 famous American designer, Thom Browne inspired Artem to create his own label after seeing Shumov’s drafts for the men’s line. In the past 7 years, Artem Shumov has become one of the most popular menswear designers in Russia doing 3 seasons at Aurora Fashion Week Russia and then 4 seasons at Mercedez-Benz Fashion Week Russia. Capsule collections were also featured at Tranoi Showroom in Paris and at International Fashion Showcase in London. In the past, Artem Shumov collaborated with well-respected Mariinsky Theatre and Russian football club Zenit. Nowadays Artem Shumov lives in Shanghai and teaches at Istituto Marangoni.