Berliners and Fashion lovers do not miss Axel Arigato´s exclusive, stand-alone pop-up for the first time in Berlin. The product available shows a perfect balance between the roots of Axel Arigato, combined with relevance and futuristic feelings to the brand’s new direction. A focal point of the pop-up showcasing their classic silhouettes, such as the Clean 90, Tori Collection and Dunk Sneakers sat alongside a selection of accessories such as bum bags and caps. Ready-to-wear will also be presented with wearable Arigato language prominent on the hoodies and t-shirts. It will run throughout the month until the 19th October.
Axel Arigato is a contemporary Swedish based designer label
An event space entailing exhibitions, tattoo sessions and sneaker cleaning with DJ’s playing over the weekends.
Holding pop-ups previously in Le Bon Marche, Selfridges and Level Shoes, this is their first free-standing space and their first time having a presence in Germany. With it being such a key market for the brand, they are hoping to penetrate the youth culture of the city
10178 Berlin, German
Launched exclusively online in 2014, Axel Arigato is a contemporary Swedish based designer label under the Creative Direction of Max Svärdh and Management of Albin Johansson. Before launching Axel Arigato, the founders saw a gap in the market for an affordable footwear brand with a couture quality. By foregoing traditional channels and engaging with customers directly, Axel Arigato has made their mark in the industry as the high-end footwear brand with an affordable price tag. With the “drop of the week” concept, the brand sidesteps traditional seasonal collections by launching a new style every week in rapid response to market demands. In this way the brand is able to offer something fresh, elevated and highly relevant in today’s society. The relaxed, youthful attitude of Axel Arigato’s first designs has remained a distinctive hallmark throughout all the subsequent collections. In the spring of 2017 Axel Arigato introduced clothing to the product offering. While sneakers remain the core of the product offer, category expansion is an important step in bulding Axel Arigato as a modern brand.
find out more at: www.axelarigato.com