BACKSTAGE AT CHRISTINA SEEWALD S/S20 BY VANESSA KÜGERL
Vanessa Kügerl is a 23-years-old photographer based in Vienna. Between being a model for the show and being the right hand of the fashion designer Christina Seewald, she captured the backstage happening at the S/S20 Show.
Christina Seewald S/S20
The male gaze. What has its origins in film theory became society´s mantra: The audience fulfills the role of the beholder, unfailingly finding oneself in the mind of the masculine-acting character. Even in the starring role, women in film are only a supporting character to phallocentric desire, entirely indispensable, but never more than an object. But whoever is indispensable, has power. Whoever is indispensable, recognizes space between object and subject. Whoever is indispensable, can undermine, shatter, subvert.
Fashion is probably not a solution, but fashion reacts. With her latest presentation and collection, Christina Seewald demonstrates alternative realities.
With her first show telling the story of male gaze, Christina Seewald´s choice of models was built on diversity, strong characters and unique looks. Different body types played an important role and built the base for an aesthetic appearance. The cast was put together out of males and females, with the female characters being in the spotlight and playing the central characters in Christina Seewald´s show.