Backstage at MAX MARA RESORT 2020

Berlin – Italian fashion brand Max Mara was honoured to present its Resort 2020 Fashion Show to 180 guests for the first time in Germany in the monumental and evocative Neues Museum. The collection is inspired by the city of Berlin and was held in the momentous celebration of 30 Years of Fall of the Berlin Wall.

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The Max Mara „Berlin coat“ as part of the runway collection showcased embroideries inspired by exquisitely handcrafted Meissen porcelain flowers that Max Mara fell in love with. Their alabaster-like delicacy was the perfect counterpoint to the collection’s neo-primitive theme, and perfectly in sync with its muse, a re-imagined take on the legendary Marlene Dietrich.