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Backstage at Salvatore Ferragamo S/S 2020

Florence Calling / Pitti Immagine Uomo 96

All Photo by Guaizine! Salvatore Ferragamo chooses Florence and Pitti Uomo as the world stage to debut the new Spring-Summer 2020 Menswear collection. Unifying the world’s of menswear and womenswear for several seasons, the Florentine brand continues to evolve the fashion show experience, showcasing a unique menswear collection during the pinnacle of men’s fashion, Pitti Immagine Uomo: a prestigious global platform chosen to explore the multidimensional Ferragamo man in the limelight of Florentine prestige.

Under the creative direction of Paul Andrew, the show focused on the evolution of Ferragamo menswear with highly innovative content and well-defined style, characterised by a fresh luxury identity.