Backstage @ DANIEL W. FLETCHER Spring/Summer 2019- SUNRISE IS HERE.

For S/S19, London’s very own Daniel W. Fletcher tackles the working man and the struggles/restraints they face amongst the stress-packed, accelerated world of business. Presenting his first runway show by crafting a modern collection with an emphasis on the modern man – namely a man who works hard, earns that coin, is tired AF but still seeks a quick fix to the woes of the day by immersing himself in the relief of the night. And a happy dose of Tiesto. Written by Lewis Robert Cameron. Photos by Karl Slater.

Reversing the menswear norms and expected foundations, Fletcher flips the fine tuned classics and gives them a much needed feminine makeover, via form-fitting tailored silhouettes supported effortlessly by throwing some corsetry into the mix and layering looks with the simple yet effective underwear as outerwear trend. Off-set by “hyper masculine” materials with trousers re-imagined in leather and jersey presented in ultra tight designs. All in a peculiar militant colour palette for a harsher take on a usually brighter Spring/Summer season.

The collection is further elevated through artist Caitlin Keogh with torsos presented as Grecian female busts, bound and slashed with ropes and chains on pastel printed silks. A comment on the restrictions of women in business and a sometimes misogynistic financial domain. Contrasted again by the Christian Louboutin Oxford shoes, a nod to Daniel’s former preppy man and “an acknowledgement of the infallible battle of dark versus light that can challenge us all.” The struggle is real.

Show Credits:
Styling- Ben Schofield
Casting- Sophie Lynas at Leda Casting
Set Design – Abigail Fletcher
Hair- Anna Cofone @ The Wall Group
Make Up – Tiziana Raimondon @ The Wall Group
Footwear- Christian Louboutin

Photography: Karl Slater @slaterkarl
Text: Lewis Robert Cameron @lrcfashionstylist