#BerlinFashionWeek! Sadak unveiled the new Autum/Winter collection – in collaboration with HRH PRINCE FAHAD BIN FAISAL AL SAUD – during Mercedes-Benz Fashion Week Berlin in January 2016. SADAK is a fashion brand created in 2010 by Serbian-born designer Sasa Kovacevic. SADAK holds a strong ethnographic tie to the traditional attire of Kovacevic’s motherland of Serbia. He is generally inspired by the idea of culture and history; he often reinterprets traditional and/or historical clothing and while doing so retains a fashion-forward approach to his creations, which often comprise of tribal elements, local beliefs, and influences of different traditions. SADAK draws connections between fashion, contemporary art and tradition. Sebastian Pollin went backstage for KALTBLUT to shoot some great images.
SADAK’s work is also fueled by an interest in activism and revolution. Through his work, Kovacevic brings the voices and experiences of traditionally and historically marginalized cultures to the forefront of contemporary art.
“The clothing is innovative and unique, whilst still incorporating distinctive elements from a variety of preceding periods and ethnic cultures. The various inspirations for the collections are essentially what makes them so superior in character. It’s not only the collection as a whole that comes with a motive, it’s the individual works themselves. Encompassing the vast aesthetic value of the past, (SADAK) clothing never fails to pursue how those values affect the future.” J.F.Kennedy