Backstage @ Yoshio Kubo Spring / Summer 2018

By GUAIZINE X KALTBLUT @Pitti Uomo 92 –  THE CATWALK SHOW BY YOSHIO KUBO one of the new talents on the Japanese scene. The collaboration continues between Pitti Immagine and the Japan Fashion Week Organization, a two year partnership that aims to focus on the most promising talents on the Japanese fashion scene. After Sulvam, the designer Yoshio Kubo will present his unique style with a fashion show. 

There are so many outfits in the world, and people keep buying and wearing outfits for daily life. The large number of clothes has paralyzed peopleʼs thinking of wearing and dressing. Therefore, I like to design clothing that makes people think meaning of details and wearing.” – Yoshio Kubo

Yoshio Kubo has chosen the Stazione Leopolda to present his Spring/Summer 2018 collection and will liven up the runway in partnership with the world famous Pokémon brand. Through an original multimedia installation, the renowned media Japanese company, will bring fresh creative support to the project, which represents the first chapter of its collaboration with the Japan Fashion Week Organization.

About the Pokémon Installation
For the event, Pokémon has developed a first ever, original installation, incorporating its advanced technology and entertainment power with the sophisticated images of yoshiokubo.
The installation was designed, directed, and produced by visual design studio WOW inc.
Designer: Yoshio Kubo
Graduated from the Philadelphia Universityʼs school of Textile & Science in 2000.
He had been working for New York haute couture designer “Robert Danes” as an assistant designer for 4 years in New York. In April 2004, Yoshio Kubo came back to Japan to start his original label “yoshiokubo”. “yoshio kubo Spring / Summer 2009 collection” was first introduced in September, 2008 by the Tokyo Collection. In January 2017, support of Giorgio Armani and the Camera Nazionale della Moda Italiana, yoshio kubo debuted on the runway of the Milan Collection. In March 2017, yoshio kubo and PUMA have teamed up to launch a new line called “PUMA by yoshiokubo”.  www.instagram.com/yoshiokubo_official
Images from the backstage in exclusive for KALTBLUT by GUAIZINE: www.guaizine.com | www.facebook.com/guaizine | www.instagram.com/guaizine

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