#Campaign – Barton Perreira announces a new optical style created in collaboration with luxury menswear designer and founder of Fear of God, Jerry Lorenzo. Inspired by the Barton Perreira optical glasses that Jerry wears in his everyday design process, FGBP.2020 is a classic rectangular acetate frame that comes to life in five different colourways using Lorenzo’s signature natural earth tone hues, with light gradient wash lenses and available in two eye sizes.
“I’m thrilled to be working with Jerry Lorenzo on this latest collaboration. Barton Perreira and Fear of God are two iconic brands that embody the Los Angeles spirit, which made coming together as one a seamless journey. I have great admiration and respect for Jerry’s vision. It has been a pleasure collaborating with him on glasses and helping him share his eyewear point of view to the world,” says designer Patty Perreira.
Driven by a fearless commitment to artistry and integrity, both brands share many core brand ideals, including the guiding principle to always thoughtfully craft with intention.
“This is a personal project for me as I’ve been looking through Barton Perreira frames since the inception of Fear of God seven years ago. How I see the world determines how I approach design with the purpose of redefining how the world sees me. Barton Perreira’s optical glasses are designed in a way that allows a beautiful frame to take a back seat to the subject who’s wearing them. I love this approach to design, where the focus is on the subject and not the physical proposition. I wanted to bring a sense of modernity to the classic frame that I’ve been wearing for the past seven years. Through Fear of God’s design filter and Barton Perreira’s craftsmanship and perspective, I’m super humbled to present a modern optical frame that also feels like the perfect vintage sunglass,” says designer and founder Jerry Lorenzo.
The limited-edition style will also include collectable Barton Perreira x Fear of God packaging. The style is priced at $510 and will launch exclusively on BartonPerreira.com, in Barton Perreira retail stores and FearofGod.com.