#Campaign – Fashion brand Berhasm presents its F/W19 – Mother of Techno collection. Shot in Georgia with brutalist architecture. Berhasm is an Eastern European fashion, arts and music collective originating from Tbilisi, Georgia and based in Moscow, Russia. It was launched by Beso Turazashvili as a digital brand where street market fashion meets the technoculture at PFW in 2018.
Berhasm is a place where fashion, modern underground art and music meet together since none of them can exist without another. Collaboration with different artists, music labels, photographers, influencers and DJs is an important part of the brand. Berhasm was named as a ‘cult fashion collective’ by Dazed for its work in raising different cultural, political and social issues and expressing it all through collections and campaigns.