Berlin! 14.04.18 – New Balance 990 launch at solebox Berlin. A legend comes back.

A MUST GO EVENT FOR ALL SNEAKER LOVERS! A legend is coming back. After the initial release of New Balance’s very best running shoe in ’78, the iconic 990 silhouette is finally hitting shelves again at solebox Berlin on April 14th. The New Balance 990 is priced at 80 € only – just similar to its initial drop that was of equivalent 100 $.

With its super exclusive stock of 1500 pairs worldwide distributed via 15 well selected retailers only, solebox Berlin feels honored to be amongst those few with 100 units in stock and same time being the only retailer in Germany.

“To honor this iconic silhouette we will host a special release event on April 14th from 4pm onwards at our solebox store Berlin. Watch out Berlin as there we will be set up a solebox x New Balance branded container in front of our Berlin store to trigger and warm up the release event within the next days. This kind of container are scattered all over the major global markets and will be opened on release day itself to both educate and entertain you guys. Be excited for what is waiting for you. We certainly get you covered with some free drinks.”

New Balance 990 launch event at solebox Berlin – FACEBOOKEVENT
Date: April 14th, 2018
Time: 1pm – 8pm
Where: solebox Berlin (Nürnberger Str. 14, 10789 Berlin)

For more than three decades, the New Balance MADE 990 has represented the best quality, craftsmanship and performance that New Balance has to offer. The style has become legendary by maintaining its cultural relevance in street and in fashion. Innovators, celebrity A-listers, politicians, social influencers and sneaker connoisseurs wear it. Some say, “it’s just a grey shoe,” but there is so much more to it than that. Released in 1982, the New Balance 990 made waves as the first $100 athletic shoe and debuted as the most enduring technical running series on the market.

@NBLifestyle #990

It was designed in a nondescript shade of grey with an upper made of pigskin and mesh. The shoe incorporated a motion control device, and a later patented ENCAP for cushioning – the silhouette was devoid of gimmicks and a masterpiece of understated engineering. In the first six months after release, it recorded 10 times the projected sales and the 990’s momentum never slowed. In its 36 years, millions of pairs have been produced from New Balance’s US manufacturing facilities, sold in the U.S. and exported across the globe, transcending its original use as a performance shoe, making it a true legend in its own right and an undeniable part of the cultural landscape.

Updated iterations of the 990 launched in 1998, 2012 and in 2016 each offering progressive innovation. The latest silhouette, the 990v4, includes modernized aesthetics and technical improvements that continues New Balance’s legacy of great performance and iconic style. In 2018, to celebrate the legendary MADE 990, New Balance will release 1,500 pairs of the limited edition MADE 990v4 “1982!



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