#Lookbook and fashion film premiere! BLOKE is an androgynous label that designs well thought out garments and accessories that is Quirky, and Artsy with a masculine meets feminine Aesthetic today announces its Spring- Summer 19 Collection lookbook – ABOUT NOTHING
BLOKE ” ABOUT NOTHING” collection is an exploration of the idea that ‘Nothing is never “Nothing”. I believe that the word ‘nothing’ itself means something. Consequentially, ‘Nothing’ can’t be perceived as either black or white; there are grey matters in between.
Using the BLOKE ethos as a lens to view the Avant-Garde art movement Dada ( an art movement based on irrationality and negation of the accepted laws of beauty). I’m assuming that referring to ‘something’ as ‘nothing’ is ‘something’ because mentally you connect to an absence of an idea or object which is absent.
Making absence a relevant substance.
As a result of this assumption, garments designed explored an attempt to blur the boundaries of knit and tailoring, switching techniques between both knit and tailoring making use of black, white and grey colors drawing from the perception that ‘’ ‘Nothing’ can’t be perceived as either black or white; there are grey matters in between. ‘’ I collaborated on a poem with a poet, Lanaire Aderemi that mirrored my assumptions perfectly which was silkscreened on fabrics and cut in a way to create a distorted reading of the poem on the garments, emulating the ‘dada art’ way of composing a poem.
Brand Instagram: bloke_ng
Writer/Director/Photographer: Robert Matuluko @rbm2k
Creative Director : Faith Oluwajimi @faitholuwajimi
Translators: Faith Oluwajimi, Musa Ganiyy
Narrator: Musa Ganiyy @apreelgeek
Model: Joe Obanubi @joseph.obanubi
Editor: Robert Matuluko @rbm2k