#Campaign – For this 2019 Spring Summer collection, The young Parisian label Boyhood takes us on a « Field trip » and make us dive into the Boy scouts world. This theme is predominant in the design of the clothing as much as in the pictures from the campaign.
The crew of cool kids became a troop, the sportswear ensemble become a short and shirt uniform and the logo became a round escutcheon representative of the scouts. For this shoot, the brand created by Benjamin Brouillet decides to collaborate with young photographer Cardinal Vice. It took place in Bobigny where nature still and urban landscape perfectly cohabits together.
Photographer: Cardinal Vice Stylist and casting: Benjamin Brouillet Models: Harris, Eliah, Rayane, Alexandre, Youssou Shoes: Converse