#Campaign – Bumble and König Souvenir announce the launch of their Berlin Art Week 2018 souvenirs made for chilly autumn days. Rooted in empowering individuals, in particular women, to go after what they want, Bumble teamed up with König Souvenir to give an ode to female artists. For the special occasion, Bumble and König Souvenir have designed two merchandise pieces consisting of a long sleeve t-shirt and a soccer scarf. The focal point of the art souvenirs is one of Kreuzberg’s most famous architectural landmarks—the St. Agnes Church, a monumental former church built in the 1960s in the brutalist style.
The long sleeve has a simple fit and shows a photo of St. Agnes church made by Roman März. In addition to the long sleeve, Bumble x König Souvenir designed a soccer scarf as a classic accessory piece in minimal black and white. The merchandise items had a debut as part of an exclusive invite-only event inside the imposing gallery space of St. Agnes on the pre-opening day of the Berlin Art Week 2018 hosting a private preview.
The campaign shoot was done by Berlin-based talents.
Since its launch in 2014, Bumble has grown to become one of the most relevant social networks worldwide. Today, Bumble, the “female first” app with over 40 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 160 countries. Since 2014, Bumble has facilitated over half a billion women-led first moves and over five billion messages sent. Bumble is free and available in the App Store and Google Play. bumble.com
KÖNIG SOUVENIR is a Berlin-based art initiative which works closely with artists as well as key figures from the realms of fashion & design to create unique products. KÖNIG SOUVENIR makes it possible for a wide audience interested in art to relate to the programme and all that surrounds it outside the constraints of the gallery walls.