Lookbook + Video Campaign! BOYHOOD is a KALTBLUT favourite and Paris based streetwear label that captures the effortless spirit of youth in the most authentic way. The clothing brand combines outdoor elements with sport details, all punctuated with a dose of pop color. For his new campaign, Boyhood partners with the Japanese brand Asics . Shop Online Exclusives at

Boyhood “New Campagne” from Radical pr on Vimeo.

The video is directed by Benjamin Brouillet. Photography by Rémi Ferrante. #LoveItOrDie

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