CDLP LENSED BY RASMUS WENG KARLSEN

#Campaign – Rasmus Weng Karlsen is the third collaborator in LENSED BY – a photography campaign series exploring nuances of masculinity not typically represented in the men’s underwear industry, shot by guest artists for CDLP.

The Danish self-taught photographer, represented by Bad Land, shot Daniel Hopwood from Manchester agency Brother at Grand Hotel Copenhagen. The campaign launches the spring 2019 season featuring styles from the CDLP collection, and coincides with Illum, Copenhagen launching the brand in-store. Rasmus follows fellow Scandinavians The Rencks (film director Johan Renck and wife Elin) and Daniella Midenge to collaborate in the project.

LENSED BY: not only provides a refreshed view on the core collection through a high editorial lens but more importantly is a platform where CDLP can creatively explore the many facets of masculinity through artist interpretations. Christian Larson, co-founder and the creative director says, “Rasmus’ images never feel like a shoot, they have that pure authenticity—like you’re invited into moments of his life. He has a unique ability to show vulnerability alongside grit, humour, and understated cool—all at the same time. Through this campaign, Rasmus has injected a fresh element of masculinity into CDLP. This is the intention of LENSED BY:—to represent modern conscious masculinity in all its unbiased forms. These images really are some my favourite of Rasmus’ to-date.”

Rasmus Weng Karlsen states, “It has been such a pleasure to collaborate with CDLP for this project and to be allowed total freedom and creative space to play with. Daniel was perfect to shoot because he isn’t a “typical” men’s underwear model. His energy made this project so raw and fun—even when wearing only a pair of boxers in minus degree temperatures outside. There’s nothing better than a model that is truly himself on set.”
rasmuswengkarlsen.dk

Launched in 2016, CDLP is the brand that is reshaping how men consider and shop for underwear. Aiming to perfect the male base layer in terms of performance, style and sustainability, products are designed in Stockholm and handmade in Portugal. The visual narrative celebrates a world of ‘conscious masculinity’, as captured through the lens of co-founder Larson, while collaborations represent modern masculinity in all its unbiased forms. Past collaborators include film director Jonas Åkerlund; Tom of Finland Foundation; and artist Sting. CDLP can be found at global retailers including Barneys, MATCHESFASHION, Mr Porter, Totokaelo, and Voo Store.

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